VISION Business Systems LLC 

VISION Business Systems LLC was founded in 1999.  Business consultants provide the support needed to quickly improving dealer profitability and growth. Effective strategies focus on optimization of service and parts, aggressive expense management, enhancing customer loyalty, improving turnover of inventories and profitably increasing market share for new and used products.  Today's market provides unique profitability and growth opportunities for optimized automotive and marine dealerships. Whether your vision for success includes improving internet lead responsiveness, increasing sales closing ratios, lowering advertising expenses, improving fixed coverage, or all of the above, our business consutants will provide an excellent return on your investment.

Customers are especially wary of how they spend their hard-earned money today.  Dealers that excel in retaining loyal customers will benefit while others forced to rely on conquesting new clients will watch their scarce resources disappear.  Identifying employees who retain the highest pecentage of loyal customers should be considered as businesses trim personnel expenses to improve overall profitability. 

 The best practices noted below are paying dividends in todays challenging marketplace.  

                Second Quarter 2009 - F.O.C.U.S. Profitability Best Practices

• Follow-up on inactive (more than 12 months?) service customers.
• Set next service appointment using "preferred system" with e-mail reminders.
• Create flexible teams of Welcome Experience Team volunteers to assist during peak volume periods.  
  
• Optimize fixed operations revenues by improving consulting, inspection, diagnostics and proficiency.
• Contact end-of-lease and high mileage lease customers at least 14 months prior to lease expiration.
• Use video tools to spotlight organizations peer leaders performing best practices.
  
• Collect e-mail addresses using web contacts, sales, service and parts appointments and transactions.
• In addition, use customer raffles to encourage customers to share valid e-mail addresses.
  
• Post events boards throughout dealership with at least two upcoming sales, service or parts events.
  
• Assess effectiveness of both internet lead management and customer relationship management results. 
  
• Measure the effectiveness of all advertising expenses with process and transaction surveys.
• Review technology expenses twice a year including internet access, web page, telephone systems, cell phones and walkie talkies.
• Sales managers should be consistently introduced early in sales process to personally welcome all new prospects and customer(s).
  
• Coach managers on how to follow-up on unsold (web, phone, onsite) work or prospects. Participate in their follow-up DAILY.
  
• Identify highest "repeat purchase" customers, and increase direct communications to bolster their loyalty.
• Identify and recognize employees who consistently develop and maintain the highest levels of customer loyalty.
  
• Ask customers if anyone did an exceptional job during follow-up, and share the specifics at the start of every workshift! 

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel"      Maya Angelou